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Legal

Content guidelines

Imagine That is a kid-first product. These rules keep it that way.

What's welcome

  • Anything a kid can dream up — animals, monsters, space, food, sports, friends, silly mash-ups.
  • Family photos and drawings uploaded with a parent's permission.
  • Names of your kid, family members, or pets on their own designs.

Not allowed

  • Violence, weapons used against people, gore.
  • Sexual, suggestive, or nudity content — of anyone, real or imagined.
  • Hate, slurs, or targeting real people or groups.
  • Drugs, alcohol, tobacco, gambling, or self-harm content.
  • Real people's likenesses (celebrities, politicians) without their consent.
  • Personal information — addresses, phone numbers, school names.

Create anything, print only original artwork

You can create anything, but we can only print original artwork. Kids can make, edit and keep designs of famous characters, logos, brands, teams or people (Disney, Marvel, Pokémon, sports teams and so on) in My Creations, but those designs can't be printed. We'll show a friendly note and invite you to invent your own.

How enforcement works

Every prompt is checked by an automated safety filter before generation. Unsafe prompts return a friendly message with no design created. Designs that name or look like a famous character, logo, brand or person are kept but marked as not printable. Before anything is printed, a grown-up confirms the design is your own original artwork. If we're unsure about a design, a person on our team checks it before printing. Uploaded images pass through image moderation before they can be styled or printed. Repeatedly attempting to bypass the filter may result in the account being paused or closed. See Safety & moderation.

Reporting an issue

See a design or behavior that shouldn't be here? Please let us know.